Hello Estys, I’m blessed to be relocating my business from a salon to a home-based business, but I’m wondering if my advertising style should change. While located at the salon, in order to generate business, I sometimes ran specials with companies like Living Social, plus I placed my brochures and flyers throughout the salon, but it’s my understanding that this option isn’t available for home-based businesses. What other types of advertisement (besides word of mouth) do you guys suggest? Thanks!

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Groupon will run an offer for a home based spa, at least in my city (Seattle), so check them out.
Cool Deborah, I'll check! Thanks!

It takes time to develope loyal customers.  Volunteer when you have free time at women's or teen shelters offering free skin treatments.  These women and teens are in much need of this type of care.  I did this when I first started over 9 years ago.  You would be suprised at the number of employees at these places who will call you to book an appointment.  Give and it will be given back to you and overflowing! Give away gift cert. at events and trade them with a massage therapist to get the word out. 

Great information Sayra! I'm a bit shy about stepping out, but I'm going to need to step out of my comfort zone and get my feet wet. Thanks so much for sharing your experiences!

I took some of my friends from school to these shelters as we had just graduated and a few of my friends were looking for work. I was waiting for more clients myself.  We packed everything we needed in steril boxes after first making an appointment to meet the managers and sign in.  They were delighted to meet us, set a date, and have us come help out!  So rewarding!!

HI Sayra,

What a great idea for any esthetician no matter how busy you are! Helping those less fortunate through skin care/ make up advice is terrific. Love it! I am definitely going to look into how I can help people.

Pass your experience on to others in our field after you volunteer! There is a huge need out there to bring healiing to those less fortunate.  We can help make the world a better place.  Would love to hear what area you started out in this new adventure....

I started in the beginning advertising with my local newspaper and local church,  which was more expensive than building my personal website. My website has provided all my new clients and they refer me business. ( friends, family, co workers)

It was very, very easy to build and it has been very  affordable.   This is the web site that I build and I am terrible with any thing techy.  My website. Finenatural.com  

Check out homestead.com     the link is also at the bottom of my website.  hope this helps.   ( Ps, I am an esthetician but have dedicated my career to permanent cosmetics.

Thanks for replying and sharing Marylou, I really appreciate it! I will checkout your website. Do you enjoy working from home?

Yes, I had two businesses in two different states ( Texas & Connecticut) both renting a couple of rooms in a hair salon, but due to my husband job change, this time out of our home and I  love it.

Man, what a change (Texas and Connecticut)! LOL! Your website is nice and your work is impressive. We have a couple of neighborhood association newsletters that I hope to advertise in, but I’m still working on my home-based studio. I’m doing just about everything myself and it’s taking awhile, but I know it is worth it! The hard thing is trying to remain motivated during the process.

There is no reason you cant search the local salons to see if they have an esty.  You would be surprised at how many salons do not have one.  Talk with the salon owner/manager and work out referral issues with her or him.

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