Facial versus Treatment

I threw away my steamer back in 2002....well, it actually kicked the bucket and I decided not to replace it because I wanted to move on to more cutting edge equipment. I started looking at how i could save my body for the long haul and in the process offer my clients something more effective than the typical steam facial. My first new toy back then was LED Light and I've been hooked on toys ever since!

Okay, let me get to the point of this discussion....

I just hired a wonderful Esthetician (so I can get out of the treatment room and concentrate more on helping you guys!). She has been working at the same Spa for 14 years doing Euopean facials. This is a well known Spa in our area and it's a beautiful place. She was ready to learn something new and found out about me...the tool time girl!!

Her clients are following her and my oh my are they excited about these new treatments (not facials) she is giving them. You should see their faces when they come out of the treatment room...it's like disbelief that they are really seeing what they are seeing on their faces...change! She has rebooked every one of them and sold series and these clients are telling their friends, which I bet they never did when recieving their European facial.

My point here is....we truly create buzz and revenue when we offer treatments that give the client that WOW factor immediately. My new Esty is having a blast and has told me how much she loves working at my Center....music to my ears!

Replies to This Discussion

Permalink Reply by Tracy Watson on July 6, 2013 at 8:26am

Could you share some of the treatments she is offering and how she is advertising?

Permalink Reply by Shelley Hancock on July 6, 2013 at 10:57am

We offer the Radiancy FSD, RejuvenAirO2, Dermasweep, Electroporation and we have a LED panel. We also have the Dermafiles and an Ultrasonic Spatula. We also offer the SmoothSculpt...which is awesome! All of this equipment was new to my new hire....she had never experienced any of this before.

You can read about all of this equipment and see before and after pics on my website.

Permalink Reply by Erica Estrada on July 23, 2013 at 11:12am

Hi Shelley,

I am looking for something new to enhance my clients treatments. I currently have no tools on my belt, so I am looking for a recommendation. If I could only start off with one tool, which would you suggest? Most of my clients are looking for anti-aging treatments, some pigmentation problems, few acne clients.

I'm debating between the spatula and electroporation.

Permalink Reply by Shelley Hancock on July 23, 2013 at 11:36am

If you can only get one......definitely the Electroporation!!!!! Add the spatula when you can so you've got it for the exfoliation and extractions.

Permalink Reply by Brooke Mouzakis on August 5, 2013 at 6:09pm

I want one!! My biz is mainly brows, brazilians and eyelash extensions. Working towards more skin care clients so I may justify purchasing one. I currently have micro current/ultrasound device, LED panel and microdermabrasion machine. Anxious for more tools!!!!

Permalink Reply by Desiree on December 27, 2013 at 6:41pm

Brooke, do you mind my asking what microcurrent/ultrasound device you have? I am starting a new business and looking for a few affordable yet effective pieces of equipment.

Permalink Reply by Tracy Watson on December 27, 2013 at 6:45pm

Are you known for you brow service? Do you kind of advertise it like a brow bar?

I'm wanting to get trained in Brazilians did you get trained, if so where?

Thank you in advance

Permalink Reply by Jill Ramirez on August 10, 2013 at 2:39am

I love my European facial 'treatments'...along with my other treatments/facials. I adore both. I do feel it is unfair to imply that a European Facial will not improve the skin..or, that it cannot give immediate results. I find that completely untrue. I still customize my European facials...including their facial massage. They are glowing, pores refined, are less puffy, skin looks and feels rejuvenated. I have exfoliation pieces along with nutrient rich pieces from masks to balancing oil infusions used to 'balance' the skin based upon their skin's needs. It is not a cookie cutter experience by any means. ;) While I do offer oxygen infusions, LED, electroporation, botanical microdermabrasion, ultrasonic exfoliation, enzymes, chemical peels etc... My European Facial Treatments are a head to toe experience ya da ya da...but, the focus is always on the skin, and it is being 'treated' accordingly. My clients see real 'changes' that are indeed accumulative. ;)

Permalink Reply by Shelley Hancock on August 10, 2013 at 6:55am

I'm certainly not meaning to offend the European facial. I definitely think there is a place for it and I have done my share of them over my 25 years. I guess I am always thinking about our bodies...things we can do that are less work on our bodies and give fabulous results for the clients. I want to do this to a ripe old age! :-)

Permalink Reply by Tamara Dooley on March 9, 2014 at 3:50pm

Hi Jill, I am more into face and hand treatments while my partner is more into whole body treatments Which makes us work well together. But I have to ask you, the botanical microdermabrasion treatments.....seeing as Im in Arizona, do you think you could tell me which machine you use ? I am very involved in crystals, stone and other treatments and I would love to do botanical micros...sounds delicious and I want one done to me too !! lol

Permalink Reply by gisela DiCarlo on March 21, 2014 at 8:12pm

Hello just joined - and glad that I did - I could have written this article above . I have not used a steamer for 10 years always felt that it just soaked up water into the skin and any nutrient that I wanted to apply would be prevented from getting into the skin. I agree also that if the clients are not coming out of the treatment room

with 'whow I look great' they will not come back. I have been a Esthetician,Homeopath,Massage Therapist,and Natural Health Practitioner for 30 years and have some clients that are coming for over 20 years to me.

I also have always the latest equipment and products that are on the market, and right now I am house cleaning and have several things available - if any one is interested please contact me. Let me know what you need and I will see if I have it and send a picture and of it to you.

Permalink Reply by Shelley Hancock on March 21, 2014 at 9:12pm

Welcome Gisela!! Thanks so much for sharing.

I have a page on my website called "equipment deals" where I post equipment that Estys have for sale. There's no charge to post your equipment.