Hitting my head against a brick wall...........

Help! I've been licensed and practicing for 5 years in Fayetteville, NC aka Fort Bragg, and I've recently made the move to a newish, posh (booth rent) day spa in the area. I was also able to retain 100% of my clientele in the move! I'm very blessed for that. But this is my problem. My specialty is Brazilian and lash extensions, only because those were the popular services at my last spa. My passion is truly in skin care and make up! I'm hitting my head against a brick wall trying to convert all my lovely ladies into facial clients as well. I've done everything, discounts, packages and even FREE for some because they needed a facial so badly. 70% of my clients are government employees or soldiers, and with the recent furloughs hitting our area, I'm just not busy like I want to be. I'm steady but not increasing! Also, this beautiful new spa I'm at has zero to little walk in business. It is a full service spa and salon but not everyone is a team player when it comes to sharing clients. And any phone calls about esthetic services the spa recieves go to the owner unless its a call for waxing. So I'd would love any tip or encouragement my fellow esty have for me.
Thanks,
Brooke

Tags: Facial, clientele, conversions

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Permalink Reply by Sarah Post on July 14, 2013 at 12:10pm

Brooke first I am super impressed that you maintained 100% of your clientele thats awesome...the fact that you have built and maintained tells me that you will be able to build up in makeup and facials. which skin care line are you using? and do you have a referral program? I think if you do a free facial on the stylists and cross promote with them maybe they would be willing to talk about the facials to their clients. I am in chicago and i am trying to build clients for waxing and lash extensions...do you have any tips for me on how you built your clients with that?

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Permalink Reply by Janet Kennis on July 15, 2013 at 3:52pm

Hi Brooke

I agree with Sarah, do not ever approach coworkers clients, however offering to the other workers is one of my best ways of getting referrals.

I moved from a city Phoenix and Scottsdale AZ to a small town of 900 my salon is in the next town over Giddings TX. I found going to the people working in the area, joining chamber and local networking, worked the best for me Good Luck. I hope your head is ok LOL

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Permalink Reply by Erica Brooke Loughman on July 15, 2013 at 5:43pm

Sarah, thanks for your advice, I think a referral program might be the answer! I had a hard time with lashes in the beginning because I wasn't properly trained. The key now that I've learned my technique and have my groove is educating the client on proper home care. Its easier for you to perform fill ins if they know how to keep them on. And you retain more clients if they don't feel like they aren't wasting money having to come in every week because they fall off. And don't skip on good glue! I've tried them all, and the one that I'm using now isn't that expensive but you have to move fast with it. With Brazilian waxes, I can not stress enough the importance of making that client feel comfortable! Women are still modest and desperately seeking a waxer that makes them comfortable in a vulnerable situation. Most women are insecure and if you can make them comfortable and perform a clean, thorough wax, then they always come back. I've had client that I had only seen once a year before I left my last location dig out my card and hunt me down before seeing the new girl at my last location, simple because they didn't want anyone else seeing their lady parts. Oh and I use tu'el skin care by eva esthetics. My clients love it and so do I!