Building Clientele

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Let's share ideas about how to build and keep a clientele. This is something we all need to do. What, if any, discounts do you offer new clients? What incentives for referrals and for rebooking appointments?

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Latest Activity: Jan 14, 2019

Discussion Forum

Sole Proprietor Facial Series question 6 Replies

Hello all,I'm always torn how to offer a series of 6 peel treatment. Do I take half off the 6th one?Have them pay for all 6 and give them the $30. post peel kit? Or just take a random percentage off…Continue

Tags: of, treatments, series, a, to

Started by Sara Wingate. Last reply by Denise Ivers Sep 1, 2014.

Sole Proprietors - Client Requests 30 Replies

Since I'm in business for myself I sometimes find that I have no one to brainstorm with about business issues. So, I'm reaching out to all of you. How do you handle clients that ask for things…Continue

Started by Brenda Griffin. Last reply by Pamela Chiarizzi Apr 7, 2014.

Hello 2 Replies

Hi I am in Milford Pa - like to join the group to see if I could contribute and learn.Gisela DiCarlo,LE,DiHomContinue

Started by gisela DiCarlo. Last reply by Eva Sandoval Mar 3, 2014.

Cross Marketing 5 Replies

Other than cross marketing with hotels as well as using social media sites and yelp/city search, has anyone had success with any other forms of marketing in your areas? I'm a little stumped on what…Continue

Started by Laura Amos. Last reply by Aisha Massac Dec 26, 2013.

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Comment by Laura Cooksey on March 29, 2011 at 12:56pm: @Heather - your link didn't work.

Comment by Heather Capitanich on March 28, 2011 at 8:16pm: I've got a Facebook page-Check it out!

http://www.cherryblossomesthetics.com/facebook

Comment by Nicola Ericson on March 28, 2011 at 4:45pm: I am also a sole practitioner. Here is what I find works with my clients

If they are always asking for a discount, highlight the series (I offer buy 5 6th free) by informing them what the cost per treatment works out to be! However the MUST pay in full with the 1st treatment.

I also offer a $25 / $25 referal for facial treatments, new client gets $25 off and the existing client the same but off facials only. I also only allow a mex of %50 discount on any facial.

Finally for the retail side, I put on Monthly essential sales where I offer 15% of 3 or 4 products for that month only, this really encourages clients to come back monthly to see which products are discounted.

I hope that you find this helpful!

Nicola

Comment by Jodi on February 17, 2011 at 6:05pm: My company offers a $20 discount to all 1st time clients, and then we give them 3 referral cards/$20 coupons for them to give out. When all 3 are returned, the original clients gets $20 off a future facial. I like the idea of offering a re-booking discount. We do that sometimes, we have specials for people who rebook, but not all the time. How many of you use Facebook to 'advertise'? I have a Facebook page for my job, and use it to announce appointment openings and any specials.

Comment by Beth Davis on February 15, 2011 at 12:02am: My spa is a traditional hotel spa....we offer the traditional massages along with reflexology, skin care and body treatments. 99% of our clients are guests of the hotel and the other 1% are locals or people staying at nearby hotels that don;t have spas. Cross marketing crossed my mind to those hotels who don't have spas.

Comment by Laura Cooksey on February 10, 2011 at 2:08pm: @Jodi - your corporation might already be on Yelp. I would check it out if I were you.

Comment by Laura Cooksey on February 10, 2011 at 2:08pm: @Beth - does your spa (or you) specialize in anything in esthetics? What makes you different from other spas?

Comment by Laura Cooksey on February 10, 2011 at 2:00pm: There's alot you can do with Yelp - put down your specialities, add pictures especially before and after pics, ASK your happy clients to review you (you have to ask them sometimes many times.... ). You would be amazed at how it will help your search engine results by having key words in the reviews. As the owner you can review yourself, just to let people know you are there. Just say that you are the owner. We got soooo much business from Yelp.

Comment by jackie mozingo on February 10, 2011 at 11:55am: I use google and Yelp, some reviews on google has gotten me new clients. Yelp, no one.

Comment by Beth Davis on February 10, 2011 at 9:45am: My spa is not. Because we are inside a hotel, our advertising abilities are limited. Any suggestions on how to reach the local community? We are unable to use groupon and sites that are similar.