ASCP Skin Deep is the member magazine of Associated Skin Care Professionals (www.ascpskincare.com). The bimonthly 40-page publication provides information on techniques, ingredients, business marketing, and more. This is a group where you can give the editor and staff of the magazine feedback on what you'd like to see in it, or your comments about previous articles.
Laura Cooksey
Here's an article that I wrote for Skin Deep that came out last May.
Acne Protocols - What Works, What Doesn't
Jan 25, 2011
Robin Collins
Mar 9, 2011
Rachael Pontillo
Mar 9, 2011
Brenda Griffin
Mar 9, 2011
Brenda Griffin
Mar 9, 2011
Robin Collins
Mar 11, 2011
Kristin Bromley
I am a new Esthetician working in a salon and day spa. I am promoting with buy a facial/get a facial introductory offer. Also a punch card stating buy 6 facials get the 7th at 1/2 price and the same for body treatments. I also want to do a Book a Friend promo. I am looking for more ideas from other expert Estheticians that they have found to work for them to keep loyal customers?
Feb 9, 2012
Ann Prendergast
@ Kristin:
I think the best advice I could give you was gained by personal experience..NEVER give your services away! Do not drastically reduce them either. I know how badly you want clients, but believe me, there are better ways to get and KEEP clientele. Add-ons are a great way to bring in clients...what is more valuable than time? Spend an extra 10-15 minutes doing arm or hand massage...things like that...I have a client who has been with me for 5 years now and she gets 90 minutes everytime she comes in (started at a 60 min service) and now I give her a glycolic hand treatment during her facial as well...stellar customer service is the key...when you appreciate your clients (and they truly know it) they will remain loyal, tell their friends and family and you get to live your passion. If you want feedback from clients, give them a little questionnare at the end of their service...tell them if they fill it out and bring it back at their next appt they get 10% discount (or something extra) and get them to re-book right there. People do not want gimmicks (at least customers who want to be loyal) they want to be treated as if they are the only clients you have :) Best of luck to you!
Feb 9, 2012
Kristin Bromley
thank you Ann for your experienced advice!
Mar 4, 2012
Shelley Hancock
Just wanted to let you gals (and guys if we have any!) know about a great workshop coming to Southern California in August..."Empowering Estheitcians". There will be four industry veterans speaking about their business success tools. I'm one of the speakers! Here's the details: http://www.shelleyhancock.com/seminarstraining.html
Also, I'm bringing "Shelley's Show & Tell" to Colorado in July!! Details coming soon to my website. Have a great day everyone!
Jun 8, 2012
Shelley Hancock
Oops...sorry about the typo on the word Estheticians...of all words to goof up I have to goof that one! :-)
Jun 8, 2012
ASCP
Shelley, so excited to hear you're coming to Colorado! Be sure to let me know when I can show you around the ASCP headquarters! We'd love to be a part of your "Show & Tell" too!
Jun 11, 2012