Shelley's Show and Tell

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This group is for Esty's to follow Shelley Hancock's fun stories of new treatments, products and marketing ideas. Using my 29 years in this industry, I love to share what's working to make my skincare business thrive!

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Advertising Question

by Tracy Watson

Jan 9, 2014

HI 

I thought this might be a good place to get some feed back on advertising.

I'm looking to place an ad on the sports page via internet of our local newspaper 3 days before valentines days either 11-13 or 12-14?

I wanting to get to the men that haven't purchased anything for their valentine yet.

I was thinking of a series of peels and somehow incorporating the time master ???

What do you guys think???

Plus it would give me exposure and benefit both the client and myself!

Looking forward to hearing your ideas.

Thank you again

  • up

    Dave Waggoner

    Hi Tracy,

    In my opinion, you should get the word out in the earlier edition. That way you may capture the guy who has not purchased anything yet as he may simply default to flowers, candy or cologne. Yes, a series that you could promote could be a series of enzymes with a second mask and utilize the Time Master. I would, however, hold off on the Time Master if you are going to do a peel on them. Let the peel be the peel. Keep in mind that a nice series could be an enzyme treatment for the first treatment followed by a peel on the following treatments.

    1

    Jan 9, 2014