ASCP Skin Deep Magazine
ASCP Skin Deep is the member magazine of Associated Skin Care Professionals (www.ascpskincare.com). The bimonthly 40-page publication provides information on techniques, ingredients, business marketing, and more. This is a group where you can give the editor and staff of the magazine feedback on what you'd like to see in it, or your comments about previous articles.
Have you marketed your practice with big, one-day coupons?
Here's the latest question for the Your Turn section in ASCP Skin Deep magazine. Your answer may appear in an upcoming issue.
Have you ever tried coupon services that promote big, one-day discounts? If not, why not? If so, how did it work out?
I need 4-7 sentences on your experience. Please include your full name, city and state. Thanks.
Samantha Bastone
I have looked into marketing with these highly discounted services to pull in business for my new company, and doing my research has paid off as I walked away with alot to consider. First of all marketing is expensive and though these deals are sure to bring in business for little upfront cost, the clients they bring in are likely to be bargain shoppers rather than loyal clients looking for great service and results. Also the high volume needs to be considered, smaller companies can be smothered with clients and find themselves overwhelmed with bookings that are bringing in little to no profit. and last but not least, There are laws on the expiration dates of these purchased services, there is no way to insure you will not be serving these clients when your prices have been raised leaving you with even less profit then you would have gotten at the time of the deal! - Samantha Bastone - Naperville, IL
Sep 7, 2011