Replies to This Discussion

Permalink Reply by Heather Capitanich on March 21, 2012 at 9:57pm

Website & Facebook page is always helpful.

Permalink Reply by Juliette Zweig on March 22, 2012 at 8:30am

Hi Dee Dee-

These are some suggestions for you.

Join the Chamber in your area.  Get to know the town officials and invite them, especially the Mayor’s wife, or Mayor if female, for a free service.  Make a special offering to the town police dept.  Try to connect with another business in the area that would compliment your business, yoga studio, herbal shop, hair salon, of course only if they don’t offer their own aesthetics, some type of duel offer.  

Vista Print offers wonderful selections of professional printed materials, at reasonable prices.  Make some rack cards and put them into local businesses.  Make sure before you print anything, it’s grammatically correct and there are no spelling errors.  Get lead boxes and place them in local businesses, for a monthly drawing offering a free service.  Make sure you ask for all information on the lead slip, including email address.  This will also help to build your email marketing list.  You can purchase a mailing list from Leads Please, VERY inexpensive, $75 for 1000 addresses.  You can create your own criteria of the demographics, and social economical status of the target audience in which you are trying to reach.  Again, you can use Vista Print for professional looking postcards.   

Get to know all offerings in the way of community services. Offer a free facial to a struggling, divorced Mom.  Being heavily involved in the community, and being willing to give back, is the best way to set yourself and services apart.  Make sure your professionalism, and genuineness are in high gear.  

Last, make sure your sanitation is at the highest level.  There’s nothing worse than unkempt  premisses! 

Good luck,

Juliette

Permalink Reply by Lugenia's Skincare Studio on July 1, 2012 at 10:36pm

Hi Juliette, I just saw your post and thanks for sharing the information regarding www.leadsplease.com.

Sincerely,

Lugenia

 

Permalink Reply by Andrea Stein on March 23, 2012 at 12:14pm

I agree with Heather but I also enjoy Constant Contact Newsletters wherein you contact current clients with what is going in in-spa as well as offer incentives and specials not usually on the menu. Great way to stay connected with the clients you already have and thus build from within...referrals, the best!

Permalink Reply by Soynia Cosby on July 20, 2012 at 11:24am

Hi Dee Dee, 

I know this response is kind of late on the scene but hopefully it helps. Make sure you are seen: even store front spas are walked by without notice every day because no one is out there actually being seen. Just like we are told to get our websites seen by more people through this search engine and that, we need to be a physical search engine, people will remember seeing you walking around while handing out cards or event info.

If you wear aprons or uniforms indicating your business name or a service offered like waxing wear it out on a coffee run. If you go to that place every morning or if you pick up lunch at the same place often the store clerks have enough rapport with you to ask about everything you do and for a card. You will not only bring business for yourself, because the people you speak to will want you just for the personality they've met, you will be representing the salon or spa you rent from. These are things I did within physical marketing to gain attention since you already have great advice for internet marketing on here.