A place in town is doing Brazilians exclusively for only $35! What can I do?

A new place opened up a while ago doing Brazilians exclusively for $35.  Then another one started running coupons for first time clients to get a Brazilian for $25.  I charge much more for a brazilian and am not sure what to say when asked about this.  Should I lower my prices or run specials?  I want to make sure my clients have a great experience and I am still perfecting my technique and trying different waxes to find the best one to use.  Being so new I wonder how to make my brazilian clientele grow in these circumstances...  Any suggestions would be very much appreciated!  Thanks!

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Permalink Reply by Kristy Floyd on March 17, 2013 at 9:56am

Great feedback everyone!  Thank you all so much! :)

Permalink Reply by Emily Ehlinger on March 18, 2013 at 10:43pm
I have a very large Brazilian clientele. I have an agreement with my clients. Their first visit is $55 and if they agree to listen to me with post care and products to control ingrown hairs I get them on a $40 a month maintainence plan. It only takes me 15-20 mins to do the full wax and that to me is fast money, my clients come back and are very happy! :-) they are also granted a referral discount of $10 for each friend they send in and that friend gets $10 off their first visit, so that keeps my business growing! I hope this helps. Any other questions just ask!
Permalink Reply by Kristy Floyd on March 18, 2013 at 11:11pm
Thanks so much! What post care products and wax do you use?

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