I started my skin therapy business in 7/11 so I am working with a small budget as well. I did one of the" daily deals" programs with my local newspaper mainly for exposure. It was no money out of my pocket but they sold 65 facials for me and I am already getting repeat clients. Don't get me wrong it is a lot of work for barely enough payment to cover my cost of supplies, but was a way to advertise without paying for it. I also went out and visited local businesses introducing myself and leaving my printed marketing materials ( biz cards, post card, service menu).