Isn't Black Friday about huge discounts? Thanks to an email from Lisa at Skin Scripts, we've started some buzz about a huge discount on Black Friday. Between 9am and 3pm all facial and bodywrap gift certificates are 40% off. I've made handouts that we've been giving to each client that has come in (they seem very excited about it!) and today I am going around to local businesses to pass them out. We have a couple of businesses next to us that get a lot of foot traffic (a ballroom dance studio and a restaurant). I will be putting the handout on cars also. I've created an email that will go out on Monday to our email list.

Thanks Lisa, I'm pretty jazzed about the possibility of this bringing in many new clients for the Esty that works for me!

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This is an amazing idea.  Thanks Shelley & Lisa!

I think it would be good to use your professional Facebook to promote as well.

Julia

Okay, it's Black Friday! We put flyers through the mailboxes of all the small business offices around us. We put them on the cars every night last week at the dance studio next to us and I sent out a mass email to all of our clients. A few called me earlier this week to say they'd see me on Friday. My husband had dropped off the flyers at our local post office where they know us and when I went in the other day the girls there said to me "see ya on Friday". I'm excited to see how the day turns out!!

Well, we didn't sell near as many as I would have liked. We sold 13 gift certificates and that's 13 new potential long term clients. We are extending the sale through today because we have four new clients coming in today that may want to take advantage of this offer.

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