Changing Product Lines

I have been using Pevonia for 15 years but have recently been thinking about changing lines. Has anyone who has a long-established clientele changed lines and how did it work for you? I would love suggestions on transitioning.

Holly

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Permalink Reply by Mary Turner on March 29, 2011 at 10:04am

Hi Holly,

I have transitioned clients, and its not as hard as you think because your clients trust you ! Pevonia in my experience is a non-active line. Are you thinking of adding in an active product line ? You could carry both, and sell based on individual needs.

I carry Rhonda Allison and Image product lines, as well as some non-active. They dovetail beautifully together...so dont think you only have to carry one or the other. Slowly introduce the new products in treatments and with samples if you would feel safer doing it that way. You'll still have your die hard Pevonia people, but will be able to offer them more with additional products.