Cost per Use Ratio?

What would everyone consider being a good rule of thumb for considering the products you use in a facial when it comes to cost per use?

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Permalink Reply by Amanda Coursey on April 15, 2011 at 11:59am
I LOVE this question!! Sorry that I have no response but will be following this for sure!
Permalink Reply by Gina Williamson on April 15, 2011 at 4:43pm
I'm trying to get an answer!! LOL!!
Permalink Reply by Nicola Ericson on April 15, 2011 at 6:29pm

My rule of thumb, as a single practitioner, is that the cost per treatment should be 10% (or less) of the treatment cost.  If you are charging a customer $100 for a facial your product cost for that facial should be $10 or less.  Of course you have to deduct from your $100 the cost per square foot and other sundries!  At this cost point you are able to offer discounts to entise new clients and still make profit.

 

Hope that this helps!

 

Nicola

Permalink Reply by Mary Turner on April 17, 2011 at 5:49am
It's hard for me to say exactly, but I try to keep my backbar costs for a basic facial under $5 if I can. I buy bulk products and use them with great results. I do have a few higher end tx that I do for special clients, and that bumps up the cost to $9-10.

I like the 10% theory, though !
Permalink Reply by Jeanette-Marie Bassi on April 17, 2011 at 11:33pm

I tracked all my costs and each facial runs me about $6.15. I now use Image Skin Care (I based my costs on using  the Sonage product line), so I will probably run the costs again. JM

 

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