Hi Members!
I am so excited to be a new member of this site. I have been thinking about becoming an esthetician for a long time now. Here's "the thing" I am in my early 40's and terrified (while simultaneously excited) about making this rather radical career change into this field. I am coming from a pretty lucrative, long term career in real estate. I'm just flat out burned out, exhausted and mentally drained by the constant friction/stress of my present field. Having been successfully self employed for over 15 years I feel I can make a "go" of another profession which also offers opportunity to entrepreneurially minded professionals. I am fairly confident I will never make the kind of money I made in real estate BUT I want balance, a life and happiness.
At the same time, I do want to earn a nice, safe living but it scares me a little because I am just not clear on what potential the esthetician path truly holds for someone. I like to do well for myself but yes, I want to balance that with an enjoyable, satisfying career. I think skin care can offer that to me. Are those of you in this field who are entrepreneurial satisfied? Can I support my two daughters on the living I can make? (I am a single mom). I am fully confident in my business skills but this is so different and such a dramatic career change I admit to being scared. Support needed.....advice needed from those who have been there, done that. Or, who can at least speak to what can be achieved in this appealing career. I hope to hear from you and I GREATLY appreciate your input :)
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Hi Christine,
Thank you so much for that very interesting post. You raise many good points!
As for real estate being low overhead, boy do I WISH that were the case. In fact, I spend $4000 per month on internet marketing programs (no exaggeration) plus my broker gets desk fees of $700 per month AND the broker gets 10% off the top of all my commissions. Those expenses do not include any MLS quarterly fees, national dues, postcard mailings, client gifts, client entertainment, other printing charges etc. etc. People have no idea how very high the overhead is for real estate professionals. I have to make 2 sales per month to cover my nut - anything over that is profit. There are some agents who scratch out a tiny living with much lower overhead but their volume is doubtful.
Suffice it to say I am quite accustomed to paying for my own health care along with my overhead to run my real estate practice. I kind of view a solo esthetics studio or booth as "a practice" kind of like a CPA has a practice, a lawyer has a practice. To me, a practice is a practice - the key is getting clients in the door regardless of what your type of business is. I have helped other Realtors learn how to build a practice and I have also helped physicians build their practices (doctors have surprisingly little business/marketing training). For me, I have a LOT of business skills - particularly business development skills. I am just looking for a new trade and one I would honestly enjoy.
I imagine you are positively correct that esthetics has its own form of stress and nothing is totally stress free. Yes, I have contemplated other careers but the number one most important thing for me is something that affords me a flexible schedule. I don't mind long hours. I don't mind weekends or evenings (I've done that for over a decade). I just want to be able to set my schedule and have the ability to work or not work as I need to and not be chained to a corporate office every day like a prisoner.
I suspect you are probably right...many go into the field and never get to do esthetics work because their business development skills are lacking. It takes many years to develop those types of skills and some people are better at that than others. I see it every day in real estate. I think the statistic is something like 85% of licensed agents won't make it 5 years in the business. It is so true. I've seen it time and again. Perhaps esthetics is like that too? Again you raise excellent points, all of which I will truly digest and consider. You are very kind to share your insights and I really appreciate it immensely :) :) Given what I have shared, what do you think? Am I still unrealitic?
Interesting points about the costs associated with doing business as a real estate agent. I stand corrected.
I think given what you have said, you are not unrealistic. However, I think the reality check will come when you realize that once your book is full (usually 2 years, give or take, for an amazing esthetician with a flair for gaining referrals), you've spent time investing and growing and you quite literally are out of ways to make money in the industry without significantly changing your business model and job description. For me, that point was when I realized that I HAD to expand, bite off more overhead, become an employer, undertake other entrepreneurial projects, etc. I think the entrepreneurial mind does not permit us to hold still in situations where you've plateaued your income and influence, which is why I still feel that real estate or other high-level sales positions might ultimately be best for you. The "flexible schedule" thing is also a bit of a pipe dream - with the dramatic income cut, you will be chained to your treatment table, but in a different way. There's a reason you hear so many entrepreneurs say "my boss is a slavedriver."
Still, I would never discourage anyone who felt that they would truly love to do the work of an esthetician... Again, planning to be self-employed in this field is very different than planning to work for spas (the two highest-earning estheticians I have known have worked for people, and one of them is my employee now), but can be immensely rewarding for the right personality type.
Christine, thank you again. Clearly you know exactly what you are talking about. I respect your opinion and look forward to getting to know you better via this forum. You are absolutely correct about entrepreneurs having difficulty tempering their ambitions. In fact, this dilemma has been something I've contemplated in this career change process. I think your input is invaluable and I may, with your permission, contact you in the future with questions or advice. I absolutely respect what you have to say (I googled your website - what a fabulous website by the way) and I really appreciate you taking the time to communicate with me.
Thank you! My website is actually undergoing updates as we speak, so hopefully you caught it at a pretty moment ;)
My cautions are the same as I would extend to anyone contemplating entering this industry. Once in the industry, my advice would be very different, of course.
The most important thing for prospective estheticians to keep in mind is the value of the profession. So many people spend a bunch of money to train, set up a room, and attempt to compete on price, which hurts us all. They inevitably are closed within a year, but the damage lingers for us in the profession.
The website looked great to me. Also, would love to speak with you by phone at some point Christine because you have accomplished what I hope to do and I'd love to get some further insights from you if you are receptive.
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