Because of the very real concerns we have raised (and since this show is moving forward in any case), there will be an area set aside prominently with estheticians and NO product affiliation...JUST promoting estheticians doing skin analysis, and making non product-specific recommendations for consumers. I understand vendors will be selling from their spa accounts, and NOT from the vendor's stock, and will NOT be selling directly to consumers... Now we ALL know consumers are going online to buy their favorite products at a discount, but that will happen in any case.
Bottom line for me is that we have been heard. Loud and clear. This will be an opportunity for consumers who may not even know what an esthetician is, or what we DO to have first-hand interaction to get their skin questions answered, and their skin properly analyzed. I would be interested in your suggestions to make this as beneficial for us as estheticians as possible. Ideas?