I am one of three estheticians working part time at a day spa. I get paid by commission on services and the spa operates by appointment only-no set hours of operation.
How do I get the word out to have clients book with me when it is not my own business? The owner does not believe in traditional marketing. Besides telling friends/family, what other options do I have?
I have gotten a lot of business for our spa off facebook and doing email marketing such as icontact. How much comission do you make? I am trying to negoiate so asking around.
I created a Facebook page and I use that to get the word out. It's called Skin Care & Waxing by Jodi at Elements to Wellness if you want to check it out. I also have an ASCP website. Are you allowed to discount on your own? I have done things like if I reached 75 'likes' on my FB page, everyone gets $10.00 off their next treatment. It motivates people to share the page. I also have business cards that I stamped with $15.00 off your first facial or peel, and hand them out. Maybe you could leave some in restuarants or something? Word of mouth is great, offer a referral discount...for every referral someone sends you, they get a discount on their next service. Hope this helps! My boss is wonderful with marketing us, but I've worked for places that weren't and I know how you feel. Good Luck!