Marketing plan for running monthly specials

Good morning fellow Estys. I hope you are all doing wonderfully!!

Question, does anyone have a marketing plan they would like to share for specials they run each month, or even each holiday. I want to put something together, especially to make this easier for next year, and thought I would ask.

Like January, New Year New You...xyz special

If you don't run specials this way, how are you running specials if any and are you willing to share them? Thanks!!

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Permalink Reply by Natalie on July 20, 2013 at 8:31am

I normally do bi monthly or holiday specials ( Starting a few weeks to month in advance) . Sometimes have a weekly day for teens, men etc.

Some ideas:

Teen Tuesdays (1pm-4:30) one per person ( facial for $25)

Summer Savings- 15% off body wax package ( 3 or more areas or sessions)

Summer sampler ( July) - 30 min customized facial and body wrap for ( x) amount - $20 off or 25% off normally

Golf Pack for Men- 35 minute massage and Back facial for - ( x) amount this week only or all month on Tuesdays

Ladies night- Take 10% off all products with any purchase

Seasonal Package- custom facial , brow wax, brow tint and ( massage or body glow/tan ) for - 20% off ( first time clients only)

Buy 2 get one free any service ( August)

Add on's for $18 instead of $25

Bridal Package and Brides maid
Or Mother of Groom ( peels and wraps for 20% off)

Student discounts with ID

Military discount

Service industry month ( facial for 15% off and free sample)

Gift cards I do buy $75 for $60 and $150 for $130 at Christmas

Send birthday cards or emails monthly to clients with $10 off next appt

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Permalink Reply by Sheila Gordon on July 21, 2013 at 6:07pm

this is great, thanks!

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Permalink Reply by Sandra Hicks on July 22, 2013 at 10:58am

About 2x's a yr I do $75 for $100 or $50 for $75 , I recently did a product Blowout sale to encourage purchase of skincare kits, for students a back to school special 30 minute facial including a take home cleanser $59.