Open House - What Worked For You?

Hi Everyone!

I am a solo practitioner and I'm located inside a Chiropractic office. The Dr. wants to host an open house, and has extended the offer to myself and other independent contractors to participate and promote our services. This will be my first open house for my business and I'm reaching out to see if you have any suggestions for this type of event. Please share if you found something that has worked in getting those attendees to book and receive services. Or what you found didn't work out to well or would critique the next time around.

Thanks in advance for sharing!

Bayyinah

Tags: Events, House, Marketing, Networking, Open

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Permalink Reply by Gillian Billy Cordery on September 16, 2015 at 1:09pm

My skin care office is located inside a suite of offices. The other practitioners are a Naturopathic dr. and someone who does energy work. We had an open house to introduce ourselves and businesses. It was a huge success; I totally recommend it. We offered wine, lavender lemonade and appetizers. All organic and healthy and tasty. We had a glass bowl next to coupons for everyone to fill out with their names, addresses, phone and emails (most important!) then fold and drop into bowl. Every half hour we did a drawing and that person received a free service. (The three of us practitioners all donated 2 free services each for the drawing.)

Anyone who scheduled a future appointment (within a month from date of open house) received a 20% discount.

We thought we might get about 20 people. We had easily 75 - 100. They just kept pouring in. It was so much fun. We have requests constantly to have another open house. We've had 2 'Holistic Fairs' since. We offer amazingly discounted services. For instance I offered eyebrow shaping for $10, mini facials for $20. We kept it to 4 hours total. Cash only. The most recent one we had we offered a $1 a minute time slots, with a $10 minimum. I did mini facials, eyebrows, lips, brow tints... anything that wasn't going to involve a lot of products or cleaning up. No high end services/equipment. We also had guest practitioners come in with non competitive services. This way they invited a whole list of people new to us. We also had a couple ladies playing guitars and singing the entire time. It was work but a lot of fun and always satisfying to see everyone enjoying your space and services. I'm sorry this was such a long winded post but I hope it gives you some ideas. Let us know how you do. :-)

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Permalink Reply by Bayyinah Robinson on September 21, 2015 at 8:12pm

Hi Gillian,

Thanks for responding with such great ideas. I've thought of similar ideas as yours, so I hope they work with my crowd as they did yours. I'm still planning and working towards having a successful event.