Phasing out of Dermalogica...

Hi everyone! My name is Melissa and I have been an Esthetician for three years. I have been using Dermalogica (back-bar and retail) and have grown quite bored with the line, and I am ready to offer my clients something new and innovative.

I am currently a booth renter and have complete control over the products I use during my services, and what we sell in the retail center. Over the past three years I've noticed my clients becoming more and more informed of ingredients and potential health hazards. I've also noticed my demographic of clients in the area are middle working class, and most just cant afford the Dermalogica line!

I am looking for a new product line for my services and retail that are affordable for me and clients, and give them peace of mind knowing the products they are using are safe and effective. I'm also open to advice for how to phase out of my current line and introduce a new line to my clients!

Thank you for your feedback!

- Melissa

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Replies to This Discussion

Permalink Reply by kristina on January 27, 2015 at 10:10pm
What is your price point thresh hold? I love Le Mieux after I used Image for two years. Serums and creams are $65 and under for the most part and they work! Treatments are amazing too.
Permalink Reply by Melissa Henson on January 27, 2015 at 10:58pm

$65 and under isn't bad, thank you for the info. I'm going to look into Le Mieux

Permalink Reply by Melissa Henson on January 27, 2015 at 11:07pm

How was your experience with Image? If you don't mind me asking.

Permalink Reply by Tanna R Plummer on January 28, 2015 at 6:53am

Have you heard of Sircuit Cosmeceutical's?  I've been using them for two years and absolutely love them and clients love the results.  Its chirally correct made to work with your skin.  Their sight is sircuitskin.com and mine is pureradiance.skincaretherapy.net

Their products are concentrated making them worth the slightly higher price tag.  Serums and moisturizers run from 38-225.  Clients have no problem purchasing them esp since they see positive results from the products.

Permalink Reply by Melissa Markis on January 28, 2015 at 9:31am
I use Arc http://www.arcskincare.com and skin script https://www.skinscriptrx.com. Both are great and really affordable.
Permalink Reply by Melissa Henson on January 28, 2015 at 12:03pm

I just bought my first set from Skin Script. Their Raspberry Peach Enzyme, and Dark Chocolate Mint Mask. I'm planning a valentines day special and I am excited to try the new products!

I've never hear of Arc and I will check them out! Thank you!

Permalink Reply by Joni Gibson on January 28, 2015 at 6:25pm

I love Skin Script. Their products are active, effective, affordable and easy to retail. Lisa and her team are great to work with.

Permalink Reply by Ally Draizin on January 29, 2015 at 12:43pm
You might consider Dermaquest, Sanitas, DermAware, Lelexo, or Rhonda Allison.
Permalink Reply by Teresa Escoffery on January 30, 2015 at 1:42pm

Finding a line with better ingredients AND a lower price point than Dermalogica will be tough.

I would not phase it out, just cut it off.   Put retail on sale for 25% for two weeks.  At the end, put it on Ebay and just get your cost back.

Send a postcard to your existing customers announcing the new line, the new treatments and the benefits of them

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