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Permalink Reply by Emily on September 10, 2015 at 7:54pm

Thanks for asking. I use Constant Contact frequently to share promotions, products and ask questions. In October I like to send an inquiry to my clients asking them which new treatments they enjoyed the most this past year. Based on the response I will offer that treatment at a discounted rate as a Holiday Promotion for their loyalty and time. I also throw in a little essential aromatic spritizer of their choice to take home.
Thanks for asking.
Hope to hear from you soon,
Emily's Skin Care

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Permalink Reply by AJ on September 14, 2015 at 12:58am

Hi LKSNOWQUEEN,

I have an awesome tip to share! I am currently a solo aesthetician so sometimes big marketing events can be tricky.  So what do I do?  I utilize all the resources I have!  I host a holiday party for my clients.  It's a very special event that they can look forward to and it's my way of saying "Thanks for your business"!  I offer them special savings and discounts and use it as way to introduce new customers to my business. The key is having plenty of items available that are great for gift giving!  I run a very special one time per year (one per customer) only purchase. It's a "buy one, gift one" purchase of gift certificates.  It's designed so that a gift certificate can be given as a gift when you purchase one at full price.  You must attend the event to purchase the special offer.  There are special expiration details that apply so I don't loose my shirt on the deal, but it's a great opportunity for the customers.  They can gift a fabulous treat to a friend or family member.   I have a great relationship with my vendors, so they pitch in to help and I use them as resources.  I provide swag bags stuffed with product samples/trial sizes and goodies to the first 25 to 50 customers, we serve wine, have sweet treats, and offer other spectacular savings.  And of course every good party needs great decorations and my place is already decorated for Christmas so it's a win win, we also play seasonal music instead of traditional spa music. I hire one of my customers who likes to work for trade of service or products and she helps with food and drink service and other misc tasks.  My vendor/reps set up demo tables and are great at helping to generate extra sales and answer questions.  They also provide me with some goodies for the party.  Last year I hosted a 2 hour event and had $3500 in sales!    I would be happy to provide you with any of the other details you may be interested in.   Wishing everyone a happy a successful season!

AJ

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Permalink Reply by mk on September 14, 2015 at 6:08pm

Great ideas!  

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