I attended the Discover Show in St. Louis on Sunday May 6, 2012.  One of the classes I attended discussed free internet marketing ideas to reach out to regular and future clients.  Here is the places you need to be looking at.

FREE INTERNET MARKETING TOOLS

Google Insights

Google Alerts

Google Plus (Like Facebook)

You Tube (Google owns You Tube)

You Tube video for clients

You Tube video for salon

Face book (Have people “LIKE” your professional page)

Hootsuite (schedule posts)

Google Place

Foursquare

Pinterest

Qrstuff.com (QR codes, use on your products, run specials, gift cards, ect.)

Sell your gift certificates online on your website, face book page, google plus.

Eblast

(Not Free, but low cost and a must have if you want to take credit cards) https://squareup.com/