Building Clientele


Building Clientele

Let's share ideas about how to build and keep a clientele.  This is something we all need to do.  What, if any, discounts do you offer new clients?  What incentives for referrals and for rebooking appointments? 

Members: 393
Latest Activity: Jan 14, 2019

Discussion Forum

Sole Proprietor Facial Series question 6 Replies

Hello all,I'm always torn how to offer a series of 6 peel treatment.  Do I take half off the 6th one?Have them pay for all 6 and give them the $30. post peel kit? Or just take a random percentage off…Continue

Tags: of, treatments, series, a, to

Started by Sara Wingate. Last reply by Denise Ivers Sep 1, 2014.

Sole Proprietors - Client Requests 30 Replies

Since I'm in business for myself I sometimes find that I have no one to brainstorm with about business issues.  So, I'm reaching out to all of you.  How do you handle clients that ask for things…Continue

Started by Brenda Griffin. Last reply by Pamela Chiarizzi Apr 7, 2014.

Hello 2 Replies

Hi I am in Milford Pa - like to join the group to see if I could contribute and learn.Gisela DiCarlo,LE,DiHomContinue

Started by gisela DiCarlo. Last reply by Eva Sandoval Mar 3, 2014.

Cross Marketing 5 Replies

Other than cross marketing with hotels as well as using social media sites and yelp/city search, has anyone had success with any other forms of marketing in your areas? I'm a little stumped on what…Continue

Started by Laura Amos. Last reply by Aisha Massac Dec 26, 2013.

Comment Wall


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Comment by Lugenia's Skincare Studio on September 6, 2013 at 10:24pm

Sure Amy, have you considered or tried designing facials or skin care treatments based on your product manufacture? Skin care companies usually suggest certain protocols including titles for “their” facials. Also, consider your location/area, for example, using your experience from speaking with moms at your local library, maybe you would offer (something like) “Mommy Facial,” or something regarding the changing season, such as “Pumpkin Spice Facial,” or if you offer specific treatments, such as acne treatment, use a title around acne. I’m unsure about waxing. I personally do not have specific titles for waxing. I simply show the service and price. I hope this helps a bit.

Comment by Amy Sherman on September 6, 2013 at 9:34pm

Thanks Lugenia! I have also been toying with the idea of changing the names of my facials on my menu to something fun like "date night special wax" for the Brazilian what do you think? Ideas for facials?

Comment by Lugenia's Skincare Studio on September 6, 2013 at 8:42pm

Hi Amy, congratulations on the baby and for returning to your desired (career) position, and although you are asking for advice from the group, you have provided some wonderful tips. I particularly like the idea of educating moms at the library! Building clientele in an unfriendly atmosphere is a major challenge. Offering discounts is a great idea, and maybe running an ad in your neighborhood newsletter.  Many say that word of mouth is the best form of advertisement, but I always say we must have the first group of folks to come in, before we can get those “word of mouth” clients. (Lol) I hope other esthys weigh in and provide additional suggestions. Good luck with everything!

Comment by Amy Sherman on September 6, 2013 at 6:01pm

I am returning to the biz after being with my infant and have returned to work in a massage center that doesn't really cater to skincare. I also have an old boss who I suspect has been bad mouthing me. How do I start building clientele? Thoughts? I started offering discounts and incentives t gives zinc  That was  what got me busy the first time. I also guest lecture at our local library and moms groups. I have a blog, a Facebook page and a website. Help!

Comment by iskyn for me on January 29, 2012 at 8:02pm

A menu of your services offered @ the front table may catch the eyes of potential esthetic clients :)  

May I suggest the menu (large enough to be read easily) standing upright with perhaps your photo on it for familiarity.  A few samples of your skin care line offered for treatment, and your business cards.  On your days @ the salon getting saying goodbye to the hair clients while handing them a menu !  Good luck :)

Comment by Marianne Rose on January 29, 2012 at 6:38pm

Any Ideas?  I work in a salon environment 3 days a week, and hair clients don't know I am offering Esthetic services.  We have a large Display table near the front desk/ check in.  Any Ideas for a sign of some sort that says there is an Esthetician offering skin services etc?  I seem to be stuck on verbage etc..  Thanks, appreciate any help!   Marianne

Comment by Patricia Menchaca on November 18, 2011 at 9:58am

Have you all considered going to "google places" to add your profile? This helps greatly with coming on top of the searches done on Google. It's free, easy, and could only help you build presence. Adding a small video also boosts results!

Comment by felicia medlock blair on October 24, 2011 at 7:44am
Check out my blog for ways to increase your client base, sell retail for very little out of pocket expense. I am rebuilding a client base from scratch{new town moved in June ]. I have been very fortunate to be introduced to this novel way of doing business.
Comment by Heather Capitanich on March 29, 2011 at 4:37pm

shoot!  Don't know how to make this work!


If you type into your web browser it will come up...


sorry ladies 

Comment by Heather Capitanich on March 29, 2011 at 4:36pm

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