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Comment by jackie mozingo on February 10, 2011 at 11:59am

Need advice? I rent space with a massage therapist and we are looking at renting space out to 2 hair stylist, but I really don't know the laws on doing this? Any help or advice would be great. thanks everyone.

Comment by Deirdre J. Boath on February 6, 2011 at 11:36pm

Hi ladies. I was wondering how many of you have worked in, owned or partnered in a Co-Op. I am currently running one and it is going fairly well. One down fall is that I find it is hard to get people to commit for any significant amount of time. What do you offer your therapists as an incentive?

Comment by Deirdre J. Boath on January 25, 2011 at 12:19pm

@ Joanna and Laura. That was my experience and I heard (at least in the Seattle area) that people have gone to use City Search instead. It is really frustrating as a new Spa/ Wellness Center to get great review and then no one is able to see them. I also read on Yelp that we are "not allowed" to request a review. Bah! How else are people to know that we need reviews? I love what you had to say about FREE Marketing! They are all amazing ways to be out in the community and  building our businsses. Thanks beautiful ladies!

Comment by Laura Cooksey on January 23, 2011 at 10:13pm

@Joanna - yes, great questions.  I both verbally ask and give them a handout explaining how to post.  You're right - if they are not a part of the Yelp community their review will get pulled.  I always request them to be my friend and that helps.  Also explain to them how it works and sometimes they will post other reviews, get other friends, etc.

Comment by Joanna Sechuck-Tringali on January 23, 2011 at 2:35pm

Laura, I read your article above; thx for posting.  About reviews - did you verbally ask, provide a handout with a link, or some other method?  The problem I've had with Yelp is that unless the reviewer is a regular reviewer, the post doesn't show - it gets filtered.  Any ideas?

Comment by Laura Cooksey on January 23, 2011 at 11:05am

@Joanna - yes, there is nothing better than what I call "strategic alliances".  You can get alot of referrals from non-competing practitioners!

Comment by Joanna Sechuck-Tringali on January 23, 2011 at 10:13am

I've been working on gathering referrals.  My first strong referrer was a hairdresser.  She believes in me, and let's her clients know.  She receives a discount for each client she refers.  I have targeted people who have a client base, are trusted, and are in complementary fields, ie., trainers, hairdressers, etc.  Hope this helps.

Comment by Laura Cooksey on January 22, 2011 at 12:56am

Check out the article that I just wrote (as a new Discussion).  Free, Easy and Effective Marketing for Your Small Business.  These are actual strategies I used to grow my business really quickly.

Comment by Deirdre J. Boath on January 21, 2011 at 3:47pm

I use my website to offer a monthly promotion. Every month. With the economy the way it is; I think hmm? Would I spend that much money on something like this? Offering a re-book discount helps to keep them coming back, and the monthly one changes to target different clientele. I still have a hard time keeping them in regularly but it helps for some. I like to buy one ~ get (something) discount. It gets them coming in more than one time to see the benifit of commitment. Thanks for all joining and sharing :) I'm EXCITED!

Comment by Dianne McCurdy on January 21, 2011 at 11:46am

I have discounted services as much as 20% and targeted those clients who I have not seen for awhile.  For those who are my regulars, I have discounted products, i.e. spend $100 in products, receive $35.00 off.

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