Just as your clients are all individuals who need individual approaches, strategies and motivation, so to are the many ways you can create the irresistibility factor in your Coaching Program.

1. Create a Price Point that is Irresistible – Both to You and Your Client!

Your coaching service fees can make or break attracting the right client – but plunging your prices isn’t always the big draw you might think.  In fact, you might actually need to raise your prices in order to land the clients who will get the most out of your services.

2. Learn From your Past Coaches and Mentors

Be observant.  Think about your past coaches and mentors.  What did they do that you absolutely loved?  What did they do that you weren’t so keen about?

Make an actual, two-column list with the two questions as your headings:  Then decide which technique, action, communication style in the “Absolutely Loved” column would work well with your coaching program.  (Make sure you’re absolutely clear on why these things would work for your clients.)

3. Be Prepared to Learn Something New Every Day

Take courses.  Go to workshops.  Train with your own mentors and coaches. And read, read, read. Top coaches are never complacent.

4. Hire the Right People

If you try to do everything, you’ll burn out – and when it comes to tasks you’re not an expert in (like manning a Help Desk or perhaps creating your own eBook covers) it makes good economic sense to outsource or hire staff who are expert in those tasks – and who love doing them as much as you love coaching.

5. Reward Your Contractors or Staff

If they provide vital support for your business, reward them.  Let them know they are appreciated.  Pay them well – so they can outsource unnecessary parts of their own business – and spend more time (stress free) on yours.

6. Recognize that Coaching is a Lifetime Commitment – and Journey

You are on a journey:  To be the best coach you can be and achieve your goals – your definition of success. Your clients are on a journey too, and you’re there to help them.  Sometimes that means you’re the wise guide, but other times it involves picking up a pair of oars and helping them get through the rapids.

7. Make Sure You Practice the Habit of Clarity

The best coaches analyze themselves more than they analyze their clients.  One thing about clients:  They hold you up to the light and nothing remains hidden.  If you have a weakness, they’ll expose it.  If you aren’t clear, they’ll question you

Stay focused on your client, your skills and your niche.  Stay focused on communication.  Always strive for the most effective way to communicate with your client.  And be candid – say what you mean and mean what you say.

8. Try New Things

Trying new things means taking risks:  And taking risks will help keep you alert, focused and keeping your game on.

9. Love What You Do

There’s nothing more infectious than enthusiasm.  If you’re having the time of your life, helping your client improve or succeed, she is much more likely to love working with you.

10. Master Your Calendar

If you don’t know how to leverage your own calendar, you can’t possibly hope to teach your clients this skill – so essential for so many niche areas. Not mastering your time creates an air of inconsistency; and that actively detracts from irresistible coaching programs – as well as making clients feel they don’t come first.

11. Follow the Masters

Stay on top of what top coaches and mentors in your industry or niche are doing.  Follow their blogs, see what nets them success – and see, of course, if you can identify any gaps they are leaving that you could fill. Work with them.  Take their programs.  Learn from them. Nothing breeds success better than being immersed in success – and this will spill over to your clients.

12. Make Regular Time for Learning New Skills

It’s one thing to be committed to learning new facts, methods, skills or modalities – and it’s quite another to regularly and habitually make time for this.  Many coaches are highly open to learning, even committed to it:  But they do it “on the fly”, as time – and client demands – allow.

13. Develop your People Skills First and Foremost

People skills top the list for coaches.  You’re dealing with the human heart – and psyche.  Your clients have hired you because they  have blocks, insecurities and fears, as well as goals, dreams and ambitions.

You need to know when to cheer, nudge, encourage  and hold people accountable in equal measure… so you can bring out the best in your action-oriented clients.

14. Learn About – and Practice – Critical Thinking

“Critical Thinking” is a recognized method of processing information so that you reach the most valuable and accurate conclusions.  As a coach, you will want to apply this when deciding on strategies for your client or evaluating potential new strategies you’ve learned about (or your client has brought forward).  Top-level news journalists are trained in critical thinking and apply it every day when researching stories.

15. Develop Good Habits

Coaches have to be highly disciplined people who are always one hundred percent reliable.  Consciously developing good habits is one way to become the sort of coach who walks the walk. When you adopt and develop good habits, your clients feel reassured.  Trust is built, enthusiasm is kindled and results abound – for both of you.

16. Don’t Just Teach Strategies – Seek Solutions

Strategizing is a crucial part of coaching, but what really makes a coach irresistible is her record for helping clients find solutions. Be the person who never criticizes unless you open the door to a solution.

17. Be Yourself

Until you can first be yourself, accepting and acknowledging your flaws and weaknesses as well as your strengths, without blame or shame, you cannot truly help your clients. Model authenticity to them, and you will teach them to value themselves with equal honesty.

18. Help Your Client Think for Himself

A bad coach teaches “methods”.  A bad coach makes clients feel “dependent”, afraid to cut the umbilical cord. An irresistible coach guides clients into recognizing the value in strategies and adopting them, reaping the reward of solutions, all by themselves.

19. Be Spiritual

This doesn’t mean you have to push your spiritual beliefs down your client’s throat.  But just as we have a physical and emotional existence, so too do we all have a spiritual existence. The best coaches tap into this and explore their spiritual side as boldly as they explore everything else.

20. Enable Your Client to Do the Work

You’re not the captain of the ship:  You’re the first mate, making sure everything runs smoothly, facilitating the captain – your client – to run his own ship. Realizing this is the first step towards developing an irresistible program.

21. Keep Yourself Balanced, Healthy and Fit

If your own health is less than optimal, your faculties won’t be as sharp and you won’t have as much physical and emotional energy.  Take care of your own needs and create balance in your own life. This will give you all energy and clarity you’ll ever need, freeing you to create a truly irresistible coaching program.

Warm Regards,

Valarie Hurst, Beauty Marketing Coach

Valarie Hurst & Company