I’m sure you know by now that the only real Internet marketing is content marketing, and now we have another way to market our content and that is via mobile content marketing.  Mobile content marketing is one more platform in your overall content marketing strategy. It’s another way to market your content to your clients as well as a way to attract new clients who are too busy to sit down at a computer to look at your website.

In your ongoing effort to build a relationship with your potential clients and customers mobile content marketing is becoming an essential part of that mix. We have to remember the quantity of users using mobile phones and other devices to access online content is growing by leaps and bounds, and by some reports even outgrowing personal computer adoption. Mobile content marketing cannot be ignored by the savvy Internet marketer who wants to remain relevant.

Mobile access to the net has increased social network use by over millions and is expected to continue to climb. You start by offering your current clients the ability to read, watch and listen to your content via the mobile device that most of your current readers use, or code the site to detect what device is reading. Then you make it easy for your current clients to pass on the information via texts.

The “Queen of the Internet” Mary Meeker stated in her “State of the Internet Report”  that “Rapid Ramp of Mobile Internet Usage Will be a Boom to Consumers and Some Companies Will Likely Win Big (Potentially Very Big) While Many Will Wonder What Just Happened.”  Don’t be one of those who just wonders what happened.

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To Your Success,

Valarie Hurst

Valarie Hurst & Company