Specializing
How do you narrow down your practice to specialize in an area? Right now I work for someone else, who marketed for acne, but I'm not interested in that, I prefer anti-aging and am trying to change the focus now that I'm currently the only esthetician there. I have a facebook page for skin care where I talk about specializing in microcurrent lifting. Outside of facebook, how else can I get the word out and begin to attract an older clientele? Would love to hear any ideas. Thanks.
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Replies to This Discussion
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Permalink Reply by Corine Y on
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Give a referral discount to your clients. Word of mouth is the best way to advertise yourself
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Permalink Reply by Brittnee on
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I would suggest flyers or advertisement that have key words like "baby boomers". Local gyms, pto meetings, create a ref. program between a derm or doctor, etc.
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Permalink Reply by Sheila Gordon on
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Market yourself to a women's gym if there are any in your local area. At ours here, the majority of women are baby boomers.
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