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Permalink Reply by mk on September 14, 2015 at 6:19pm

Try to think of what draws you to particular brands/businesses/people of interest.  For me, I love to see real behind-the-scenes photos on facebook and instagram, photos of what's going on in your studio, posts about your favorite product line or specific product...Basically anything that gives the impression that you're passionate about what you're doing, and having fun with it.  I do not suggest posting many pre-made images or memes.  Post consistently but no more than once per day. 

I post before and after photos of brows I've done, and before and after photos of clients' skin if I'm particularly successful at getting drastic results.  

Give clients incentive to follow you on FB, and share your page.  I've done gift card contests where everyone who shared a particular post or my page got entered into a raffle.  It's simple enough that most people will participate, and it's free advertising.

Keep in mind that facebooks rules regarding business pages have changed drastically in the recent months and years.  They've made it much harder for businesses to reach their audience without paying for advertising space.  So don't get too discouraged if you put a lot of work in and don't see much activity.  Interaction is key.

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Permalink Reply by betty bliss on October 9, 2015 at 10:36am

Great ideas!  How do you get clients to agree to photo their brows?  I'll be honest I am in my 50's and so are many of my clients.  This generation doesn't do selfies. Ha!  Are those who allow you to photo their brows younger?  If so, I need to recruit a younger clientele and that's a whole other plan of action.  Again, thanks for sharing your ideas! :)

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Permalink Reply by Denise Ivers on October 7, 2015 at 1:16pm

Do you have a website?

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Permalink Reply by Rebekah S Livingston on October 15, 2015 at 1:35pm

What type of business and where are you? Facebook will probably not bring you much business nowadays but important to have. What makes you different in your field? What do your reviews say about you? And what specifically do you want when you say boost?

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Permalink Reply by Linda Rabah on October 15, 2015 at 6:31pm

A website is essential. I use BBEX Marketing

They're professionals and did many website for skin care businesses. Mention my recommendation to Nate. He is excellent on knowing how to boost your business.

(888) 747-BBEX (2239)

www.bbexmarketing.com

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Permalink Reply by Janet Lynn Klein on October 20, 2015 at 1:22pm

* Host a Open House.. Introduce Yourself to business neighbors. Invite them to your function.

* Give FREE short demos of a popular service

* Offer a Buy 1 Get 1 deal

* 2 for 1. Friends.... Family

* Feature a Service of The Month.

*OPT for a Online scheduling program!! This is vital as many services like Schedulicity has it's own email marketing in place. Every person who schedules has to sign up with an email. It's super affordable $25 single provider!

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Permalink Reply by Aundra on April 25, 2016 at 12:32pm

I will share what I found through Constant Contact with Facebook posting.  Marketing is my weakness.

 

Monday motivation posts- AM

Tuesday Link to a blog post- Noon

Wednesday Behind the scenes - AM

Thursday Fill in the Blank - Afternoon

Friday- Update on weekend specials

 

You can schedule these posts and videos so they upload on their own.  When I learned that, I was excited.  I hope this helps.  Then you can gauge what your followers like to see from this.  I hope this helps.

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