AScP Websites
I really need assistance with the wording in order for the website to come up when someone searches it. I would really like it to come up when someone searches broad topics for my area like facials, skincare, microderm, etc.
What is working for you all? Have you tried and had success using a search engine and having your website come up as a result?
Views: 358
Replies to This Discussion
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Permalink Reply by Madeleine Bongiorno on
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I was given the advice to change my address to a .com since the results with search engines seem to be better with those. I don't know how long your site has been up, but it takes a few weeks for "spiders" to find your site. I also submitted mine to Google, Yahoo, and one other to help them know I exist. It has been a couple of weeks and I don't show up in searchs yet. I will let you know if that changes!
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Permalink Reply by Carrie Patrick on
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Is this a topic that you (and others posting here) would like to see us write about in a future issue of Skin Deep? Search engine optimization is one of those topics that some people spend their whole career specializing in, but learning the basics is a big plus for anybody with their own business website. I might look into what we can do on some topics like keywords, using Google ads and so on.
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Yes, please! That would be wonderful.
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Permalink Reply by marylin franklin on
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Yes, that would be great!
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Permalink Reply by Cindy Greenwood on
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I just did my ascp website a couple of weeks ago.
I followed the directions ( I thought) about key words.
My site has NEVER come up in a google search.
Same with my ABMP site.
So - I would LOVE to hear if anyone at all has figured this out.
An article would be wonderful!
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Permalink Reply by Beth on
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Same here! I listed every possible combo of terms and my location. Nothing..I can even put my website and skintherapy.net and it still doesn't recognize it. I like the ease of the site and setting it up, but getting hits on my page is what it is about.
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Cindy and Beth - what are your URLs, and how long have the sites been up? (I know Cindy said a couple of weeks for her ASCP site, but if you've had an ABMP site for longer and still getting no results, maybe we can figure out if there's a problem that can be easily fixed).
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I'll definitely line up an article on this topic for Skin Deep. In the meantime, here are a few things that might help:
Like Madeleine said, it takes time for a new site to get noticed by search engines. You can speed up the process by submitting it - the link to submit a site to Google is http://www.google.com/addurl/?continue=/addurl
Search engines choose the most popular, relevant, and legitimate sites to show in a search result. Some of the things they use to figure this out include the number of visits you already get, the number of other sites that link to your site, whether the content on your site is frequently updated, and whether your site's content and general usage patterns seem like those of a legitimate site (ie it's an honest site that exists for a purpose, not just to generate clicks or spam or whatever).
Make sure you do things like put your business on Yelp.com with a link to your site, have your link in your email signature, and if you have friends/employers/relatives with their own websites, ask them to link to your site from theirs, mention it occasionally on their blogs or in social media, etc.
The important thing with all SEO is to be aware that search engines can tell if you're trying to game the system, and it will harm your search engine rankings instead of helping. So, for example, if you tell all your friends to click through on a link to your site 50 times to help you out, that doesn't work. The search engine can tell it's not a legitimate visit; it can tell those 50 clicks all came from the same person and that the person didn't actually do anything realistic while visiting your site, so it knows you're trying to fake it out and it'll go "nuh-uh, not listing YOU." This is the same reason that "comment spam" doesn't work (you know, those people who put in links to their business website EVERYWHERE they go on the internet, like if you post something on a movie website about what you thought of the Smurfs movie, but then you throw in a link to your esthetics website. The search engine sees that as a spam attempt, because it can compare the content on your website and on the site where you posted the link, and it can see that your link is irrelevant to everything else people discuss on that website). Search engines reward realistic, honest behavior.
Something really, really important to help your search ranking is to update your site regularly. If you made the site a year ago and haven't changed a single word on it ever since, it looks like a dead abandoned site to the search engines. This is why it's really good to always have a special offer or some other piece of information that you can change weekly.
Remember that the broader the search terms you use, the more sites are already out there competing with you. If someone searches "skincare" they're going to get everything from all over the world that even remotely has anything to do with skincare, and that's who you will be competing with for search results. If they search "Tucson antiaging facial" you're competing with a lot fewer websites. So, you need to have the broad terms, but make sure you have the narrow ones too, including place names in your local area. Paid keyword advertising is too complicated to get into here, but look up Google Adwords as a starting point.
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Oh- here's another resource for ASCP members, for those who haven't already seen it. https://www.ascpskincare.com/members/marketing_website_optimization...
And here's another one which might help. If you have a competitor in your area whose website always comes up in a search, you can find out what keywords THEY'RE having the most success with. Go to www.compete.com, click on the "Site Profile" tab, enter the competitor's website address and click Go. Down the bottom of the page, it'll show you the most popular keywords people recently used to find that website. You can do this for free without having to sign up for anything. It'll only work if the website you're searching for has reasonably high traffic, so another small local business might not come up, but a large one might.
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LOL - Carrie I like that!
I am a skincare business INSIDE a wellness center. So my address, phone, and booking are all done thru the wellness center - so it looks more cohesive to clients.
I have a FB page and the ASCP website - I have to admit I am not overly excited about the website.
If nobody can find it what's the point - I can't even find it!!! To bring it up at all I have to sign in to ASCP and click on edit then click display.
My ABMP site was updated recently - but honestly it never comes up - the ABMP find a therapist listing DOES come up and my Linkedin profile comes up, but not the sites - thanks for the links - I will try and find time to get on that (new business...so much to be done!).
BTW-
I can't get a "LIKE" button for the FB page on the website - when I try to insert it, it just comes up with the code...so it would be helpful to have steps about this.
So a webinar would be awesome.
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Cindy, do you mean you can't view your website normally in a browser? You have to sign in to the web builder on ASCP and click display just to see it? That doesn't sound right. What is the URL of your website?
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Carrie, I have had my site through ASCP for a month now and it still does not show up in any search...even if I specifically search my biz name and town. (And I created all the keywords and tags while creating the site) Any way you can look into why our sites are not showing in searches, in case it is something that needs attention on your end?
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