Preferred Product Lines....!

Hey Everyone!

I know this is going to be a an interesting collaboration of opinions and everyone is going to have varying thoughts and levels of expertise.....

But I am interested in what product line for professional use and retail do you guys,as skin care professionals, feel is the best?

I am relatively new to the world of skin care and have worked with various different skin care lines... I am NOT sold one any of them. Some offer great benefits and are considered "high end" but tend to not be very marketable. While others are more affordable though the benefits may not seem as great. Where is the balance??

Any and ALL Opinions are appreciated!

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Permalink Reply by Rikki Field on July 27, 2012 at 5:28pm

The skin care line(s) you use for your backbar and retail to your clients are an important choice. When consulting with aestheticians I want to know:

Who is their client? Age, socioeconomic level, concerns, lifestyle, etc.

What the aesthetician's specialty is: Pampering, corrective, acne, waxing, makeup, etc.

Type and size of the business? Is it a spa with several aestheticians? Med-Spa, day spa, salon, single room independent business?

Also, what type of training and support do they want? Do they want a rep to visit them on a regular basis or is phone and internet sufficient?

The answers to these questions will help narrow down the field of suppliers. I think it's important to offer 2 different skin care lines, plus mineral makeup. No one line offers everything that someone is going to want so two or for a larger business three lines provide choices for treatments and home care products without confusing the staff and the clients.

Clients look to us for our professional recommendations, so it's important that you believe in the products you sell. Clients also want products that are cosmetically elegant, are easy to use, are affordable (to some $400 eye cream is affordable!), and they see benefits from using it.

I work with a lot of single room independent aestheticians. For them I recommend PCA Skin and SkinScript. PCA provides excellent training and support. Their products are gender neutral so are great for men, women and teens. Their treatments and peels are clinical, corrective and consistent. Their home care products work well for all skin types. There is a low opening order requirement and no minimums per order thereafter. They also have an excellent variety of sunscreens!

Where PCA is a great peel company SkinScript is great for enzymes and masks. Their home care is excellent and offers an alternative that many clients like. Their price point is very reasonable and products are gender neutral.

Lisa offers seasonal enzymes and masks to keep both the aesthetician and the client excited about what's new or back by popular demand for next season. This way we don't get bored with our treatments and can offer our clients some exciting seasonal treatment specials. The training with SkinScript is free live and by webinar, the support is excellent, there is no minimum order and (I love this) they drop ship directly to the client, so for the aesthetician just starting out who doesn't have a lot to spend on inventory this is a way to retail the full line without having to stock the shelves.

Other lines I like include Osmosis Skin Care & for med-spas VI Derm and Peel since they have some great no HQ pigment control products and the VI Peel is consistent and provides excellent results. They have a 6 item per SKU minimum on retail which is better than the 12 item minimum by some of their competitors.

Hope this helps,

Rikki

Founder

Arizona Aesthetics Association

Owner/Educator

DermaplanePro