Valarie's Blog – September 2013 Archive (3)

Why Having a Facebook Page Is Essential for Your Beauty, Spa or Wellness Business

By now, most business owners already know why they need a presence on Facebook. Although the importance for including Facebook in your social media marketing strategy may be common knowledge, knowing how to do that may not be as obvious. Some business owners use their personal accounts to build business on Facebook while others have separate pages to promote their…

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Added by Valarie on September 29, 2013 at 6:30pm — No Comments

Real Numbers on Esthetician Compensation

I just received an email from Spa Opportunities (The Leisure Media Company Ltd.) and the Real Numbers on Esthetician Compensation are in and will be revealed at the Global Spa and Wellness Summit. This is an often discussed subject for Esty's and it should help clarify "globally" what we are looking at. Here is a link to the article: http://www.spaopportunities.com/pdf/SO_27sep2013issue173.pdf

To Your…

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Added by Valarie on September 27, 2013 at 9:30am — No Comments

Branding Your Beauty, Spa or Wellness Business

Many of us think about branding in terms of logos, pictures and other graphics that are on our letterhead, business cards and websites. But today, it’s so much more than a picture. Branding is about an attitude, and a feeling that is conveyed by the story you tell consumers about your business that elicits enough feelings of trust from the buyer that they happily open their…

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Added by Valarie on September 25, 2013 at 4:00pm — No Comments

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