It doesn’t matter how awesome your product or service is, without proper marketing materials no one will ever know. Part of your marketing materials is sizzling sales pages. If you want to make many sales on any given product or service, create spectacular sales pages that make it easy for your target audience to choose to buy.

1. Sales Pages Should Be Scanable

Most people do not read the entire sales page. Therefore it’s imperative that you make the sales page easily scanable with appropriate bullets, headlines, and plenty of white space. It should be clear at a glance what your offer is, what the price is, and how your guarantee works. Even if you have a long sales page, they should be able to look without scanning and see the complete offer.

2. You Must Have a Compelling Offer

If your readers cannot read the sales page and figure out what your compelling offer is, they’re not going to buy. You need to tell them exactly why your product or service is better, different, and a must buy. There should be no ambivalence about why they need to buy this product or service. You need to explain to your readers the benefits of your product in a way that speaks to them while also addressing their fears, concerns, and needs.

3. You Must Price Your Product or Service Right

If you price it too cheap your audience may believe your product or service isn’t worth it. If you price it too high, they’ll realize you don’t know them. Knowing the right price to charge for your product or service takes insight into the demographics of your target audience as well as an honest assessment of your product’s worth. What is this product or service going to do for your target audience and what is that solution worth?

4. Your Product or Service Guarantee Should Be Clear

Don’t try to be tricky about the product or service guarantee, just state precisely what it is and exactly how to take advantage of it. People like to know exactly how to get their money back if they’re not satisfied, and they don’t want to feel tricked. So, make it simple. Then follow through with providing refunds exactly as you stated you would. It might help to hire a customer service Virtual Assistant who will handle this aspect so that you can remove all the emotion from it.

5. Your Sales Page Should Elicit Trust

Give your readers reasons to trust you by providing some background information about you, and why you’re the right person to trust with the creation of this product or service. What is your background, and why are you an expert? Show pictures of users of your products along with their testimonials. Include a detailed FAQ about your product and how you provide customer service to your buyers.

By creating a sales page that incorporates all these features into it, you’ll be sure to hit home with your audience. It takes insight into your niche market to create a sales page that converts. You may need to create more than one sales page in order to test which one works best. That’s what’s so awesome about online sales and product launches. If something isn’t working, you can adjust on the fly without enormous costs. Your beauty, spa or wellness website should be working 24/7 for you as an additional income stream. If it isn’t, you probably want to start thinking about how you can add online products or services that highlight you as an expert. Making more money isn’t about how many more clients you can get in the door, it’s about diversifying and expanding your reach and making your business work for you instead of you working pain stakingly, long hours just to meet your quotas.

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To Your Success,

Valarie Hurst

Valarie Hurst & Company