An email list is a list of subscribers who have ‘opted-in’ to receive emails from you. They’ve signed up because they’re interested in the content and offers you can give them. This is a great way for marketers and beauty, spa and wellness businesses to reach their audience. Your beauty, spa or wellness business can benefit from keeping a list, and here are ten reasons you need to start one right away.

1.   Profits

The old cliché “The money is in the list” is actually quite true. Your list is a captive audience that has actively chosen to receive your offers. This is why lists are so profitable for you.

2.   An Entrance to Your Sales Funnel

When a person ‘opts-in’ to your list, they’re starting a relationship with your company. This is a good way to draw prospects into your sales funnel. From here, you can engage your subscribers with valuable information and offers.

3.   Direct Contact

Email is the most direct way to reach your customers because your messages are delivered straight to their email inbox.

4.   Personalize Your Marketing

When someone opts in to your list, they’re making a mental commitment. It’s not the same as casually dropping in on your blog or website. A list creates a personal connection between your company and your customers.

5.   Exclusive Offers

The offers you make through your email list are valuable to your subscribers partly because they’re exclusive. That is, you can only get them by joining the list. This creates a special “club” for your customers, a kind of loyalty program.

6.   Relationship Building

Because email marketing is a more direct and personal approach, it’s a great way to build a relationship between you and your customers, which is what all businesses need and want.

7.   An Asset to Your Business

A list of subscribers adds value to your beauty, spa or wellness business. Your email list can be calculated as an asset belonging to your business. If you have a large and responsive list, this can help you attract investors or sell your company.

8.   Feedback

Email marketing isn’t just a one-way interaction. You also get feedback from your subscribers on how you’re doing. This feedback comes from your email marketing analytics and also directly when subscribers send you messages or when you ask them questions.

9.   Get to Know Your Audience

Interacting with your audience through email and making various offers to them helps you get to know your customers better. When you know your target audience well, you can make better offers to them that increase your profits while meeting their needs more effectively.

10. It’s Worth Doing It

Authentic marketing through email is a great way to build relationship with your subscribers and expand your ideal client list.

Before starting your list, decide exactly what you’d like to do with it. Is it going to be an entrance into your sales funnel, a vehicle to build your brand’s reputation, or a means of profiting directly? If you define your purpose well, you’ll better understand what you need to do in order to profit from your list.

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To Your Success,

Valarie Hurst