In the last several months, I’ve been doing a lot of thinking about marketing execution for a few different skincare companies that I’m interested in working with.  During my research and many attempts at creating marketing proposals which look professional and correctly portray my ideas, I was suddenly hit with a string of “E” words…  :)

Educate – Educate your prospects and clients!  Don’t just advertise; these days, consumers want information.  Now.  And lots of it!  You will establish credibility as an expert in your industry and gain trust from prospects and clients alike.

Engage – It’s not enough to just share information and promote your brand; engaging in conversations, asking questions, and making your company seem “human” is what’s setting the most successful businesses above the rest…  Speak WITH your people, not TO them!

Entertain – Share something so wonderful and intriguing that everyone else will want to share it as well!  Go a little off-topic if you have to.  Share industry trends, motivating quotes, relevant photos, videos, and eye-catching content that’s quick to read.

Embark! upon a successful professional journey with your new-found relationships!

Hope this was helpful for someone…  :)