HELP! I am an esty student and I need clients!!

My school is a cosmo/esty school. Most of the clients come in for hair and maybe 1 out of 20 wants a skin care treatment. Maybe 4 out of 20 wants waxing. We used to have a special for our friends and family where we could practice on them for free but they have taken that away.

All I have to get the word out is business cards and facebook, my instructor told me I wasn't allowed to pass out flyers. I would looove to be able to actually work in our clinic on a client, it's a completely different experience than working on a classmate. Any other forms of free advertising that would help me pull in clients? My teacher said this is the perfect time to build up your clientel but it is VERY difficult!

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Permalink Reply by Diane Magos on March 22, 2013 at 7:07am

Are any of the Cosmo students spreading the word for you? Are they letting their own clients they work on know that YOU are available to do facials? It seems like your instructor would be at least allowing some kind of flyer or brochure in the Cosmo working area on your behalf.  Is there any advertisement being placed at the checkin/checkout area? Hang out at the Mall and makeup areas handing out your cards. I live in a somewhat small town and attend an Esty only school. But you would not believe how many people did not even Know about our school. Maybe people just think Hair school about your school. Get the word out even if it is with word of mouth or business cards. Use whatever you are allowed to use. Keep a menu with you too. That way you can have it handy if someone needs more info. Hang in there cause it is so worth it!!!

Permalink Reply by Jo Kia Evans on April 18, 2013 at 3:46pm

thanks, i will be partnering with the cosmos =)

Permalink Reply by Claire Barnes on March 22, 2013 at 5:27pm

Craigslist.  People love cheap anything on there!  (Not saying you are cheap...but beauty school prices are cheaper than anywhere else)    It is free to advertise in the beauty section on there.    I am an educator and I get MOST of my waxing models for my students from Craigslist.    If you are working in a public place like the school you will be fine...I say this because some users of Craigslist can be dodgy (men in particular)

Permalink Reply by Jo Kia Evans on April 18, 2013 at 3:48pm

i agree, i put an add up and got really weird responses, but one great one! So ill be posting again!

Permalink Reply by Erica Taylor on March 22, 2013 at 9:39pm

You are your advertisement right now...Get out walk and talk on your free time and even if you work or just go to school when you take a lunch always market what you do. Talk with the people you get lunch from, order breakfast, get coffee, pops, juice, snacks etc., lol.... You interact with a lot of people that are potentials. Every person that you cross paths with should have one of your business cards. Talk on what you know and what you have learned (depending on how far you are in your education) be confident in what you know. Trust me it shows when you talk to potential and current clients. And Study Study Study!!!!!! See if you can visit nearby colleges where you are and pass out your cards there and talk with some that have time to talk. I agree with Diane carry a menu with you at all times while you are in school. Also learn your school's,menu, for any questions that will arise while you are out. 

Good Luck!!!!!

Permalink Reply by Jo Kia Evans on April 18, 2013 at 3:45pm

thank you!!!

Permalink Reply by Natalie on March 22, 2013 at 11:00pm
Ask your friends and family to help refer your school and services. Start a blog or website- maybe look for a job in field or internship and concentrate on what you are learning and your own research and education. Practice on other students that want to try different things and have the want to learn more with further education in this field. Craigslist and any other local free advertising or newspapers would be great! If you have any friends in high school tell them to send students or see if you can go talk to a high school class about what your learning in school and what you want to do / can do after.

Just Talking to people in general tell them to come in for a facial or another treatment - give cards to everyone you meet that would be interested or they may know someone- parks, malls, grocery stores, start planning what you want to do when you get finished but concentrate on what you are learning in theory as much as practical! If you can't pass out flyers - not sure why but see if you can get a few other girls/guys together and do some sort of charity work. Woman's centers or nursing homes- they will in turn tell others and family members or employees will come in!
Permalink Reply by Jo Kia Evans on April 18, 2013 at 3:44pm

thank you so much this is VERY helpful!

Permalink Reply by Jodi on March 23, 2013 at 7:46am

I'm really surprised to hear this.  At our school, the student clinic was filled by the school.  The prices were very cheap and people in the community would just call and book appointments.  We never had to go out and find our own while in school, which would have been unrealistic for me, as I lived 45 minutes away in a different county. 

Permalink Reply by Jo Kia Evans on April 18, 2013 at 3:48pm

yeah i wish the school did more but it does help me because when im on my own i'll be getting my own clients.

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