I think a lot of new grad estys don't last very long, because they weren't prepared - mentally, financially, or both - to wait out the time it takes to really get going.??
So true, Katie. When I was a spa director, the new estheticians were so poorly informed on the income bit and on building a clientele. The spa I was in marketed BIG TIME so they made more than many others right off, but request clientele was a different matter. We purposely hired out of school - you know, the bad habits thing - but they had to be taught from the ground up how to show their expertise, etc toward establishing a relationship with the clients, right down to where to stand when discussing analysis results and service recommendations, everything. At that spa, some DID make $60M a year their first full year some did not, but I know that was an exception tp the norm.
Something that I wish someone would have ingrained a bit more in me, was the reality of getting started after graduation. When I decided to be an esthetician and started going to school I was so excited to get my license and start making $60/hour. In the back of my mind I knew that I would need to build my clientele, and it would take a little time, but I didn't really understand all the components that were needed. Students need to be realistically prepared for the time it takes to build a clientele, the need for liability insurance, and all the business aspects that not every skin care program covers. Taxes, marketing, inventory - there is so much more to being a successful esthetician than just doing the services. I think a lot of new grad estys don't last very long, because they weren't prepared - mentally, financially, or both - to wait out the time it takes to really get going.
1. You get out what you put into the classes. Ask every question that pops into your mind, participate in every hands-on portion of class, and as a student you can go to trade shows so if there is one in your area - go to it. Be a sponge, absorb every bit of knowledge you can and apply it.
2. Take business and accounting classes. I came to esthetics as a second career, my first was accounting and business management. If I didn't have such a strong background in those two areas I would have had a hard time. Schools don't spend much (or any) time on the business side, what you can expect your first year, how to build clientele. My school told us we could make full-time money working part-time; and they were one of the better schools in the area.
3. Leave your cell phone at home, or in your car. Texting during class is not only rude to your instructor & classmates, you are wasting your money. Think about it, are you paying hard-earned money to learn a trade or gossip with your friends? You are there to learn, so do just that.
Young ppl think they are going to make really good money but depending on where you are, that may not be the case so have something to fall back on if you can't pay your bills with this, or do it on the side. But it is a fun and rewarding profession. Never stop learning!
I am a spa owner and Esthetician and I have to say that as much as a spa CAN market you, too many esties blame the spa for not bringing in business. We have to go out there and be confident in what we do and bring those clients in ourselves. It sounds like you are booth renting if you're buying all your products meaning it is your responsibility to bring clients in. It is too easy to quit as a new person which won't look good on your resume.