::BEAUTY SPA WELLNESS ENTREPRENEURS::

This is Valarie and I hope you are having a beautiful day! :) Your feedback is important to…

Tell me your three BIGGEST challenges when marketing your skincare business on Facebook:

1. _________________________
2. _________________________
3. _________________________

Coming Spring 2014!

"Coaching for the Beauty, Spa and Wellness Entrepreneur"…

An email list is a list of subscribers who have ‘opted-in’ to receive emails from you. They’ve signed up because they’re interested in the content and offers you can give them. This is a great way for marketers and beauty, spa and wellness businesses to reach their audience. Your beauty, spa or wellness business can benefit from keeping a list, and…

Allow me to dive right in and dispel some myths concerning using Facebook for your spa. Facebook is a VERY POWERFUL tool and when used correctly, can yield phenomenal results for your business! The problem I see so often in the spa industry with Facebook, is the lack of consistent posting and building relationship with their viewers…the talk back factor.  If…

A new age and a new era has dawned upon us and if you don’t want to get left behind, I strongly encourage you to start getting educated. We have just begun to scratch the surface! A little over a year ago, I became aware of a shift that was taking place in the spa industry. It was a knowing deep within, a compiling of data and watching how we have evolved from the days of…

A spa coach is someone who works with you on an individualized basis or as a group.  For many business people, there comes a time when you need to consider hiring a spa coach to help you with some aspect of your spa. Here’s why you might need one and how it can help you.

Why Do People Hire Spa Coaches?

People hire a spa coach for a…

Hey you deserve it!

Today there is so much conversation about the rise in narcissism in today’s society, it is even being referred to as the narcissism epidemic. The internet, mainly social networks, infatuation with celebrity media, easy money, and the shakeup of values and morals in the household could be to blame.

Whoa there, this is not what I want to talk…

Let’s just answer the question that is running in your brain,“Who uses Pinterest?”

According to the Pew Internet Research Center, women dominate Pinterest. Now, answer my question, who dominates your spa or salon? Women

I found this infographic on Mashable, if you look at the stats and demographics you will see that your “customer” is right there,…

You have chosen your name – your location and the style of spa/salon that you want; now it is time to choose the right equipment for your new business. With so much competition in the spa/salon arena today, your choice of innovative, cutting edge treatments and equipment can make the difference between making it and breaking it!

Which services are you going to offer?

• Waxing…

The cosmetic and beauty industry has been growing at the speed of light over the last 4 decades. Once, there were only a few major brands sharing the market, today there are hundreds of thousands. New ideas, new formulations, and new technologies, guarantee for interesting new products.

While new products are being discovered, it is a combination of many factors that bring advanced products to market. Today companies are looking deeper into human biology, electronic devices, and…

The cosmetic and beauty industry has been growing at the speed of light over the last 4 decades. Once, there were only a few major brands sharing the market, today there are hundreds of thousands. New ideas, new formulations, and new technologies, guarantee for interesting new products.

While new products are being discovered, it is a combination of many factors that bring advanced products to market. Today companies are looking deeper into human biology, electronic devices, and…

Why does The Gap (and Old Navy and Banana Republic too) greet customers entering one of their shops? Greeters are there to welcome customers, make eye contact with them, smile and offer assistance.

When a customer is greeted at the entrance to the establishment and eye contact is made together with a smile, the customer senses that they have been…

Does your Salon or Spa offer them to clients?  Rewards programs are a great way to keep your clients happy and get's them talking about your place to other people.  Some people are so busy focusing on getting new clients that they forget their existing ones. So try a couple of  reward programs to see what works best for you.

Before your clients leave, tell…