Why does The Gap (and Old Navy and Banana Republic too) greet customers entering one of their shops? Greeters are there to welcome customers, make eye contact with them, smile and offer assistance.

When a customer is greeted at the entrance to the establishment and eye contact is made together with a smile, the customer senses that they have been noticed and that they have entered a friendly environment.  If the customer is in a bad mood or just everyday stress is written all over their face a greeter can change that by just smiling and saying quietly “Hello”.

This goes without saying for salons, spas and even single practitioner establishments too. You must greet your clients.

Your front desk is the first thing that most customers see and come into contact with. It is your physical business card. Therefore, step back and look at what your clients see when they enter your establishment.

• Clean clear space
• No food or drink (maybe a bottle of water)
• No money on the desk
• Computer screen clean
• Business cards
• Clean special holders
• Nicely displayed products for sale

To read more about yoursalon/spa Front Deskcontinue here...